Melibea Web Directory | Save your Bookmarks
Articles
|
» Combining ethnographic and clickstream data to identify user Web browsing strategies  - This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.
» Configure Web Logs in Apache - Explains improving traffic analysis by configuring Apache logs.
» Counterpane: Log Analysis Resources - Info aimed at detecting intrusions, but also good general "analysis" tips.
» Customising Your Logfiles - Tutorial from: Apache Week
» Drilling Down - Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
» Drilling Down the Customer - By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such
» Extended Log File Format - W3C's description of the Extended Log File Format. Most flexible of the log formats
» IAB: Metrics and Methodology - The IAB Media Measurement Task Force provides the standards the net uses for measurement.
» Insights - Trends: Case Study: Half.com - How half.com handled its search for a Web Analytics solution.
» Intelligent Enterprise Magazine - Up Close And Personal - A review of a collection of analysis and personalization tools.
» Intelligent Enterprise Magazine: Data Webhouse - Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.
» Intelligent Enterprise Magazine: Scalable Systems - A collection of articles about the issues in making huge data warehouses of web and clickstream data.
» LOGML - Log Markup Language - Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a
» Measuring Web Site Traffic - Computerworld - Describes both do-it-yourself and companies which help analyze site logs.
» Measuring the Success of Your Website - Compansion site to book which includes many resources on web metrics and analytics.
» New Architect: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition - Review of WebTrends, with mention of other tools.
» The Mirror Conspiracy or HTTP Logs - An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
» There's Gold in Them There Log Files! - Using your Web server log files to direct your traffic building efforts and measure your success.
» Tracking Users: What Marketers Really Want to Know - Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
» Vital Web Stats... And More - Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
» Web Analysis Tools in Transition - With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
» Web Analytics Move Across the Enterprise - The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.
» Web Site Checkup - Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
» Web Site Traffic Analysis Information - An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.
» Web Traffic Analysis Could Save Your Site - Kevin Ferguson reports on the problems and importance of Web traffic-analysis tools in this article for Zdnet.
» Web Traffic Analysis Software - This paper reviews the trends in Web traffic analysis and presents marketing research. It concludes with recommended review criteria for evaluating tools within each market segment.
» Web Watchers - Computerworld - A roundup of skills, training and salary information for Web data analysts.
» Website Publisher - Traffic Analysis Primer - Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
» Who's Been Visiting Your Site - An expanded version, with hyper-links and more background information, of an article about webserver logs first published in the September 2000 issue Strategic Marketing.
» Why Webstats are Meaningless - Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
» XML.com: What Is Web Analytics - Eric Petersen has put together a comprehensive guide to web analytics resources, from the books you should read to the tools you should use, and more. Eric is the author of Web Site Measurements Hacks.
|
|
Last Updated:
|